Yen-Chun Chen, Todd Arnold, Ping-Yu Liu, Chun-Yao Huang (2023), “Understanding the Role of Entrepreneurial Orientation in Creating Ambidextrous Competitive Advantage: A Comparative-design, Longitudinal Study,” European Journal of Marketing, 57(1), 89–124.
Huang, Chun-Yao, Chang-Kang Wu, and Ping-Yu Liu (2022), “Assistive Technology in Smart Cities: A Case of Street Crossing for the Visually-impaired,” Technology in Society, 68, 101805.
Huang, Chun-Yao, and Shih-Wei Fu (2021), “Public Private Collaborations in a Dunkirk Moment,” Knowledge Management Research & Practice, 19 (4), 545–550.
Xie, Shao-Ming, and Chun-Yao Huang (2021), “Systematic Comparisons of Customer Base Prediction Accuracy: Pareto/NBD versus Neural Network,” Asia Pacific Journal of Marketing and Logistics, 33(2), 474–492.
Huang, Chun-Yao, Ping-Yu Liu, and Shao-Ming Xie (2019), “Predicting Brand Equity by Text-analyzing Annual Reports,” International Journal of Market Research, 62 (3), 300–313.
黃俊堯，柳秉佑 (2016), “消費者線上口碑與評論研究：國內外相關文獻回顧與討論,” 臺大管理論叢, 26,215–256.
Chen, Hua-Ning and Chun-Yao Huang (2013), “An Investigation into Online Reviewers’ Behavior,” European Journal of Marketing, 47 (10), 1758–1773.
Huang, Chun-Yao (2012), “To Model, or Not to Model: Forecasting for Customer Prioritization,” International Journal of Forecasting, 28 (2), 497–506.
Huang, Chun-Yao (2012), “Excess Loyalty in Online Retailing,” International Journal of Electronic Commerce, 16 (2), 115–134.
Huang, Chun-Yao (2011), “Rethinking Leapfrogging in the End-user Telecom Market,” Technological Forecasting & Social Change, 78 (4), 703–712.
Yen, Hsiuju, Hsuan-Yu Hsu, and Chun-Yao Huang (2011), “Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption,” International Journal of Electronic Commerce, 15 (4), 89–120.
Shen, Yung-Cheng, Chun-Yao Huang, Chia-Hsien Chu, and Hui-Chun Liao (2010), “Virtual Community Loyalty: An Interpersonal-Interaction Perspective,” International Journal of Electronic Commerce, 15 (1), 49–74.
Huang, Chun-Yao and Hua-Ning Chen (2010), “Global Digital Divide: A Dynamic Analysis Based on the Bass Model,” Journal of Public Policy & Marketing, 29 (2), 248–264.
Huang, Chun-Yao and Shin-Shin Chang (2009), “Commonality of Web Site Visiting Among Countries,” Journal of the American Society for Information Science and Technology, 60 (6), 1168–1177.
Chiang, I-Ping, Chun-Yao Huang, and Chien-Wen Huang (2009), “Traffic Metrics and Web 2.0-ness,” Online Information Review, 34 (1), 115 – 126.
Chiang, I-Ping, Chun-Yao Huang, Chien-Wen Huang (2009), “Characterizing Web Users’ Degree of Web 2.0-ness,” Journal of the American Society for Information Science and Technology, 60 (7), 1349–1357.
Smith, N. Craig, Sally S. Simpson, and Chun-Yao Huang (2007), “Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical & Illegal Conduct,” Business Ethics Quarterly, 17 (4), 633–667.
Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin (2007), “Characterizing Web Users’ Online Information Behavior,” Journal of the American Society for Information Science and Technology, 58 (13), 1988–1997.
Huang, Chun-Yao, Yung-Cheng Shen, I-Ping Chiang, and Chen-Shun Lin (2007), “Concentration of Web Users’ Online Information Behaviour,” Information Research, 12 (4).
Huang, Chun-Yao, Yong-Zheng Shen, Hong-Xiang Lin, and Shin-Shin Chang (2007), “Bloggers’ Motivations and Behaviors: A Model,” Journal of Advertising Research, 47 (4), 472–484.
Huang, Chun-Yao and Chen-Shun Lin (2006), “Modeling the Audience’s Banner Ad Exposure for Internet Advertising Planning,” Journal of Advertising, 35 (2), 123–136.
Chun-Yao Huang (2005), “File Sharing as a Form of Music Consumption,” International Journal of Electronic Commerce, 9 (4), 37–55.
Peter S. Fader, Bruce G. S. Hardie, Chun-Yao Huang (2004), “A Dynamic Change Point Model for New Product Sales Forecasting,” Marketing Science, 23 (1), 50–65.